Recently, the "XX Road" seminar on the development of county-level tourism in China was held in XX County, Fujian Province. This seminar is jointly organized by China Tourism Press, Fujian Provincial Tourism Bureau, and Longyan City People's Government, and hosted by XX County People's Government. The attending experts and scholars discussed and summarized the experience of tourism development in XX County, and provided suggestions for its future development.

In fact, since the 1990s, XX's tourism industry has already started. In recent years, the transformation and leapfrog development of XX tourism has attracted widespread attention from the outside world.

Cai Jiacheng, Deputy Director of the Information Center of the National Tourism Administration, believes that whether it is a county, a city, or a region, it is generally very difficult to shift from a resource-based economy to a service-oriented or value-added economy. Many resource depleted cities and some early industrial cities are currently undergoing transformation. The fact that XX can achieve this transformation in a relatively short period of time is worth summarizing in the "XX Road". XX has made rapid progress, achieved a high level of development in county-level tourism, and has also made significant contributions. Further thinking is needed on how XX tourism can develop towards a more detailed direction on the basis of extensive investment.

Gao Shunli, President of China Tourism News, stated that XX County is determined to shift from enriching the people with coal to enriching the people with tourism, from selling coal in the past to selling air, ecology, and culture. This is a strategic adjustment of economic and social development ideas, and a transformation from a resource consuming or even depleted industry to a modern service industry that conforms to ecological civilization and sustainable development.

In recent years, the greatest achievement of tourism development in XX County has been to explore the path to promote tourism development, achieving a historic leap from natural development to conscious development in tourism. From the perspective of the entire industry, although many places claim to be major and strong tourism counties, they have not yet fully reached this stage and level, and are still in a mixed and transitional stage of natural development and conscious development.

The so-called natural development is to let nature take its course and allow it to develop; Conscious development refers to conscious development, actively seeking development according to laws, and based on exploring and grasping the laws of tourism, carrying out planning and layout, overall integration, scientific promotion, moderate compensation, deliberate strengthening, and overall improvement.

Preserving "unfashionable": from blind imitation to basing on characteristics

XX, the dean of Tourism College of XX University in Fujian, believes that "unfashionable" refers to local flavor, local flavor, including local history, local culture and rural resources. XX needs to preserve and excavate the "unfashionable", fully display its own scenery, folk customs and local feelings as far as possible, and look for local symbols from details and carriers. First of all, we should excavate the "unfashionable" from the historical trace, and deeply excavate and refine those spiritual qualities in Hakka culture. For example, the recent completion of XX Family Training Hall and Virtue Hall is a good measure. Secondly, we should excavate the "unfashionable" from the realistic annotation, and make full use of the existing folk customs, local operas, and architectural styles of XX. For example, visiting ancient events in Fushi, April 8th in Chen Dong, creating great blessings in Hukeng, and getting married in Kanshi are all tourist attractions that can be utilized. Finally, we should explore the "unfashionable" from the perspective of future tourist demand